KeraCare is not a trend brand. It is an Avlon brand that has been used in professional salons since the 1990s, built by trichologist Dr Joei Gause-Finesse specifically for textured and natural hair. In the UAE, it is one of the brands that natural hair customers actively look for, particularly those who have used it before relocating to Dubai. This guide covers the KeraCare range available at IBS Beauty, what the brand does differently and how to build a KeraCare routine for

Achieve radiant hair with American Dream Cocoa Butter: Your comprehensive guide in the UAE. American Dream is one of the original natural hair and body care brands that built its reputation on cocoa butter before the ingredient became a staple in mainstream beauty. Available at IBS Beauty Dubai, the American Dream range covers hair treatments, body creams and scalp products, all built around the brand's core cocoa butter formula. If you have been searching for American Dream

Dandruff is one of the most searched scalp concerns in the UAE, and for good reason. The combination of hard water, air conditioning, heat styling and seasonal humidity changes creates exactly the conditions that trigger flaking, itching and an irritated scalp. Choosing the wrong shampoo makes it worse. This guide breaks down how to choose an anti-dandruff shampoo in the UAE based on your scalp type, the active ingredients that actually work and the products available at IBS