As I Am Complete Shampoo Range UAE: Which One Is Right for You?

As I Am is one of the strongest performing natural hair brands at IBS Beauty. The category page is getting consistent search traffic and the leave-in conditioner and Rosemary Collection products already have dedicated blogs. But the full As I Am shampoo range has never been covered in detail.

This guide breaks down every As I Am shampoo available in UAE, what makes each one different and which one to use based on your hair type, porosity and wash-day goal.

As I Am Coconut CoWash Cleansing Conditioner

The Coconut CoWash is not a traditional shampoo. It is a cleansing conditioner designed to cleanse the hair while conditioning it simultaneously. No lather, no sulfates, no stripping. For natural hair that cannot be washed as frequently as straight hair, the CoWash extends the time between full shampoo washes while keeping the hair clean and moisturised.

• Best for: high porosity hair, very dry hair, 4C hair that loses moisture quickly, anyone doing wash-and-go styles regularly.

• Use frequency: every 3 to 5 days between full shampoo washes.

• Key ingredients: coconut oil, shea butter, castor oil.

As I Am Dry and Itchy Scalp Care Shampoo

A targeted shampoo for scalp health rather than hair cleansing. This formula uses tea tree oil and witch hazel to address scalp buildup, dryness and itching without the sulfate lather that strips natural oils. For UAE residents dealing with hard water scalp irritation, this is a practical choice.

• Best for: dry scalp, itchy scalp from product buildup, sensitive scalp, post-braids or protective styles when the scalp needs recovery.

• Key ingredients: tea tree oil, witch hazel, salicylic acid.

As I Am Bounce Back Shampoo

A gentle sulfate-free shampoo for everyday use. Bounce Back uses a mild cleansing system that removes product buildup without disturbing the hair's natural moisture balance. The formula includes phytosterols to strengthen the hair shaft during washing.

• Best for: 3A to 4B natural hair needing regular cleansing without dryness.

• Use frequency: every 7 to 14 days depending on styling product use.

• Key ingredients: phytosterols, coconut oil derivatives.

As I Am Curl Color Shampoo

Designed for colour-treated natural hair. Colour-treated curly and coily hair has a double challenge: it is more porous than uncoloured hair, so it loses moisture faster, and it needs a shampoo gentle enough not to strip colour. The Curl Color Shampoo handles both.

• Best for: colour-treated natural hair, bleached or lightened curls, hair that has been tone-treated.

• Key ingredients: UV filters to preserve colour, hydrolysed wheat protein for strength.

Choosing the Right As I Am Shampoo

Your Hair Concern	Recommended As I Am Shampoo
Dry hair, wants to avoid stripping	Coconut CoWash (co-wash)
Dry, itchy or irritated scalp	Dry and Itchy Scalp Care Shampoo
Normal wash day, sulfate-free	Bounce Back Shampoo
Colour-treated curly hair	Curl Color Shampoo
Deep clean after heavy product use	Dry and Itchy Scalp + CoWash combo

How As I Am Shampoos Fit into the UAE Routine

Hard water is a challenge for everyone washing their hair in Dubai and across the UAE. The mineral deposits that hard water leaves behind build up on the scalp and hair shaft, dulling curls and making moisturising products less effective. All As I Am shampoos are sulfate-free, which means they remove buildup gently without the stripping that makes hard water damage worse. For a deeper hard water reset, use the Dry and Itchy Scalp Shampoo once a month as a clarifying step, then return to your regular As I Am shampoo.

Shop Now

Shop the full As I Am shampoo range at IBS Beauty Dubai. CoWash, Bounce Back, Curl Color and more. Delivered across UAE. Visit ibsbeauty.ae