Rise of Inclusive Beauty in the Gulf: Products That Celebrate All Skin Tones and Hair Types
- Jul 30, 2025
- 3 min read
A New Era of Beauty in the Gulf
The Gulf region is witnessing a powerful shift in the beauty industry one that honors diversity, representation, and self-expression. As one of the most multicultural regions in the world, the Gulf is home to millions of people with varying skin tones, hair types, and cultural beauty practices.
In this evolving landscape, inclusive beauty isn’t just appreciated; it’s expected. At the heart of this movement is IBS Beauty, Dubai’s trusted destination for authentic skincare and haircare since 2007. With over 50 global brands thoughtfully curated for the region’s unique needs, IBS Beauty stands for beauty for every skin, style, and story.
What Is Inclusive Beauty, and Why Does It Matter in the Gulf?
Inclusive beauty means recognizing that no two beauty routines are the same. It reflects the real world, where beauty needs vary by skin tone, hair texture, skin concerns, and personal preferences.
In the Gulf, this inclusivity is especially important due to:
A multicultural population
Intense heat, humidity, and sun exposure
Skin and scalp concerns from dry indoor environments (A/C-heavy lifestyles)
Growing demand for halal, vegan, and cruelty-free options
IBS Beauty understands this better than most, offering carefully selected products that empower consumers to choose what truly works for them.
IBS Beauty’s Commitment to Celebrating Diversity
At IBS Beauty, inclusive beauty isn’t a slogan it’s our standard.
We pride ourselves on:
Offering skincare and haircare solutions for all tones, textures, and needs
Showcasing global brands trusted for their clean, ethical, and effective formulations
Catering to UAE-specific skin concerns from hyperpigmentation to frizz control
Whether you have acne-prone skin, dry hair, or sensitive skin that needs extra care, you’ll find a product that speaks to your needs.
Products That Celebrate Every Skin Tone and Hair Type
Here’s how IBS Beauty helps you build your perfect, personalized routine starting with three inclusive product lines:
A complete 4-step system designed for acne-prone, oily, or combination skin, this set includes:
A gentle cleanser
Toner
Moisturizer
Spot corrector
Ideal for diverse skin tones, especially those affected by humidity, clogged pores, or post-acne marks. Eden’s formulations are known for being gentle, effective, and non-irritating a win for sensitive skin.
Made with Jamaican Black Castor Oil, this combo deeply nourishes the scalp and strengthens the hair shaft. Whether your hair is:
Curly or coily
Relaxed or color-treated
Thinning or dry
Sunny Isle’s formulations work to stimulate growth and restore resilience, making them perfect for textured hair and protective styling routines popular across the Gulf.
Fairlady Body Lotion Range
This line celebrates every skin tone and type, offering:
Fairlady Urea Repair Milk Lotion for very dry, rough skin
Fairlady Extra Whitening for uneven, dull skin
Fairlady Cocoa Butter for rich, deep moisturization
Fairlady Papaya Lotion for gentle daily care
Fairlady Honey Milk Lotion for sensitive or delicate skin
From softening elbows to brightening knees, this collection ensures your body care routine is as personalized as your facial routine.
Gulf Beauty Trends: What’s Shaping the Market
As consumers across the Gulf demand more transparency, efficacy, and representation, inclusive beauty is taking center stage.
Some key shifts include:
Clean & Ethical Beauty: Halal-certified, vegan, and cruelty-free products are increasingly sought after.
Climate-Responsive Formulations: Products are now tailored for sun-exposed, humidity-challenged skin and hair.
Inclusive Marketing: Brands that showcase all tones and textures in their visuals and product design gain stronger loyalty.
Gender-Neutral Products: More shoppers—regardless of gender—are investing in personalized skincare and haircare.
IBS Beauty mirrors these trends, offering a catalog that’s not only inclusive but purposefully curated for Gulf-based lifestyles.
Your Beauty, Your Way
At IBS Beauty, we believe that inclusive beauty isn’t optional; it’s essential. Your skin tone, your hair texture, and your personal values they all deserve recognition and care. From acne solutions to curl care, we provide the tools to help you feel confident, seen, and supported.
Discover beauty that’s made for every skin, style, and story.
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