KeraCare Professional Hair Products UAE: Complete Brand Guide

KeraCare is not a trend brand. It is an Avlon brand that has been used in professional salons since the 1990s, built by trichologist Dr Joei Gause-Finesse specifically for textured and natural hair. In the UAE, it is one of the brands that natural hair customers actively look for, particularly those who have used it before relocating to Dubai.

This guide covers the KeraCare range available at IBS Beauty, what the brand does differently and how to build a KeraCare routine for natural or relaxed hair.

What Makes KeraCare Different?

KeraCare was formulated as a professional range, meaning the active concentrations are higher than most retail hair products. The brand was created specifically after research into the structural differences of textured hair, which means the formulas address porosity, moisture retention and scalp health in ways that generic products do not.

The range is divided into products for natural hair, relaxed hair and hair that has been chemically processed. Understanding which sub-range applies to your hair type is the first step in using KeraCare effectively.

KeraCare Products Available at IBS Beauty UAE

KeraCare Humecto Creme Conditioner

One of the most recommended KeraCare products for dry and damaged natural hair. Humecto is a leave-in or rinse-out conditioner that uses humectants to draw moisture into the hair shaft and hold it there. In the UAE climate where air conditioning repeatedly draws moisture out of hair, humectant-based conditioners perform better than standard emollient-heavy formulas.

KeraCare Moisturising Conditioner

A daily-use rinse-out conditioner that provides the baseline moisture needed after every wash. Works for all hair types from 2A to 4C. Lightweight enough not to weigh down waves and curls while still delivering meaningful hydration.

KeraCare Essential Oils Glossifier

A finishing oil that adds shine and seals the cuticle after styling. Works particularly well in the UAE where high UV and air conditioning leave hair looking dull by midday. Apply a small amount over your finished style to add gloss without greasiness.

KeraCare Thermal Protector

A heat protectant specifically formulated for textured hair. Regular heat protectants designed for straight hair often do not coat the complex structure of curly and coily hair evenly. KeraCare's thermal protector is designed to work on textured strands and provides protection up to 230 degrees Celsius.

Building a KeraCare Routine for UAE Natural Hair

Wash Day Step	KeraCare Product	Notes
Condition after washing	Moisturising Conditioner	Rinse out after 5 mins
Deep condition	Humecto Creme Conditioner	Leave 20-30 mins under heat
Pre-heat protect	Thermal Protector	Before any heat tool
Finish	Essential Oils Glossifier	Light amount on finished style

KeraCare for Relaxed Hair in UAE

KeraCare also has a strong range for relaxed hair, which tends to be more structurally vulnerable and requires products that strengthen the hair shaft as well as moisturise. The Humecto Conditioner works as well for relaxed hair as it does for natural hair, and the thermal protector is essential for any blow-out or flat iron work.

Where to Buy KeraCare in UAE

KeraCare is a professional brand not available in mass-market stores. In the UAE, IBS Beauty is one of the specialist retailers stocking the brand alongside other professional natural hair ranges including Cantu, As I Am and ORS.

Shop Now

Shop KeraCare professional hair care at IBS Beauty Dubai. Conditioners, moisturisers and treatments for natural and relaxed hair. Delivered across UAE. Visit ibsbeauty.ae