WHAT IT DOUX? The OG texture queen! Our award-winning foam gives you that perfect hold for defined curls or sleek styles. No flakes, no crunch - just touchable bounce and shine that keeps you styled all day. WHAT'S GOOD? Aloe: Moisturizes + hydrates hair Silk Proteins: Strengthening and protecting strands Natural Humectants: For soft, touchable hair DOUX YOU: Curly styles: Distribute liberally through damp hair, smoothing from root to ends. Straight styles: Apply a quarter-sized amount to edges prior to blowing dry for added shine, control, and resistance to humidity.