Sunny Isle Color Enhancing Purple Shampoo helps moisturize and refresh blonde, silver, gray, and highlighted hair. It is designed to help reduce brassy yellow tones while supporting shine and manageability. The formula is color-safe and helps smooth hair and reduce static. Infused with Jamaican Black Castor Oil, Lavender Oil, Vitamin E, and Rosemary Oil. Sulfate-free, paraben-free, and cruelty-free.